After building his Pink Palace on St. Pete Beach in Florida, Thomas Rowe still couldn’t get over his true love, the opera singer he met as a student. Staff at the Don CeSar Hotel claim that the two lovers were reunited in the afterlife and are still lingering at the hotel.
Florida’s Gulf Coast isn’t all sugar-white beaches and turquoise tides. Beneath the sunshine and salt air, its shores cradle legends older than their glitzy resorts and postcard-perfect sunsets. And if there’s one place in St. Pete Beach where the past refuses to stay buried, it’s at the Don CeSar Hotel — better known to locals as The Pink Palace.
Red More: Check out all ghost stories from USA
This towering, rosy-hued monument to 1920s decadence holds more than history within its walls. It holds a love story cut short, a founder lost too soon, and the lingering spirits of those who never truly checked out.
A Glamorous Beginning Shrouded in Heartbreak
When estate mogul, Thomas Rowe opened the Don CeSar in 1928 on the beach close to St. Petersburg near Tampa, Florida, it was the epitome of Jazz Age luxury. Nicknamed The Pink Lady because of the color, it quickly became a playground for the rich and famous — from F. Scott Fitzgerald to Al Capone.
But behind the glittering parties and ocean views lurked a tragic love story that would forever haunt the halls of this seaside palace.
As the legend goes, Rowe fell deeply in love with Lucinda de Guzman, a Spanish opera singer he met while studying architecture in London in the 1890s. She starred in Maritana, an opera where the hero was named Don César de Bazan — a name Rowe would later bestow upon his dream hotel.
In other versions they met at the opera, or Rowe took her to see it on their first date, it varies. They would meet outside the opera by a fountain, planning their life together.
But fate was unkind. Lucinda’s family, who was of Spanish nobility, forbade the match, and the lovers were cruelly separated and their plans to marry fell apart. Rowe moved back to the U.S and married someone else, but continued to send her letters, but only one ever returned: a newspaper clipping announcing Lucinda’s death, with a simple, heart-wrenching note attached: “My beloved Don Cesar.”
Death in the Pink Palace
In 1940, just over a decade after realizing his dream, Thomas Rowe suffered a sudden, fatal heart attack in his lobby. He never left a will and the hotel was left in disrepair by his wife until the army bought it to turn it into a hospital during the war.
Some say it was heartbreak that finally claimed him. The Don CeSar passed from his hands — but Rowe, it seems, never truly left.
By 1969, the hotel was completely abandoned and the pink paint covered with graffiti and the only guests staying were ghosts. At first they wanted to tear down the whole building, but fate would have it otherwise. In 1973 it opened up again as a hotel after the franchise owner of Holiday Inn bought it.
Read More: Check out all ghost stories from haunted hotels around the world
Today, staff and guests alike whisper of ghostly figures seen wandering the hotel’s sun-soaked corridors. A man in an old-fashioned linen suit and a Panama hat is often spotted strolling through the courtyard or pausing on the grand staircase or by the fountain that he built as close he could to their fountain outside the opera house. Some claim he’s seen standing beside a beautiful woman dressed in a flowing, traditional Spanish gown, her hair dark and eyes eternally searching.
Eerie Encounters in the Halls
In addition to Thomas Rowe lingering in the hotel he built, it is also believed that some of the haunting comes from the former patients as its time as a war hospital and convalescent center.
Countless stories have emerged over the years from guests and employees who’ve had unexplained encounters at the Don CeSar. Lights flicker without reason. Footsteps echo in empty hallways. Doors open and close of their own accord.
More than one housekeeper has reported seeing the dapper man in the hat, only to watch him disappear around a corner. Others say the ghostly couple appears in the garden courtyard under the moonlight, standing hand in hand before dissolving into mist.
The Don’s Eternal Vigil
While some spirits cling to anger or unfinished business, Thomas Rowe’s ghost seems bound by love. It’s said he roams the Pink Palace not in torment, but in eternal search of the woman he lost.
How true was the love story in the afterlife though? No playbill with Maritana mentions a woman named Lucinda. Did it even play in London in the 1890s? As it was a British opera, it does make sense he did see it when he was a student in England though.
Although Lucinda was not on the playbill as an opera singer, the House of Guzmán is a real Castilian royal family.
According to some articles, the story wasn’t even told until its reopening and the tragic love story was a marketing strategy instead of something true. The story was apparently told in “Ghostly Encounters: True Stories of America’s Inns and Hotels,” by Frances Kermeen, and when asked where she had gotten the story from, she answered from her PR contact of the hotel.
Today, St. Pete Beach thrives as a laid-back, sun-drenched getaway. But as dusk falls and the Gulf sun sinks beneath the horizon, the Pink Palace casts long shadows across the sand. It’s in those moments that guests swear the past comes alive — a timeless echo of love, loss, and unending devotion.
Newest Posts
- The Basilisk of Basel: The Beast Beneath GerberbergleinOnce upon a time there used to live a Basilisk in a cave underneath where the Tanner’s Fountain (Gerberberglein) is today. Said to kill with its poisonous breath even, it has become the very symbol of Basel today.
- The Bailiff of Brunegg: A Ghostly Hunt Through Swiss Snow and SinAfter taking his regime of terror too far on a stormy winter night, the Bailiff of Brunegg committed a sin so huge on a hunt that would send him into a haunted afterlife.
- Free Horror Short Stories Perfect for Christmas and Dark Winter EveningsWhy did we stop telling ghost stories for Christmas? In the olden days, it used to be a tradition to gather around and tell each other ghost stories in Victorian England. Often set in cold and dark castles or somewhere far remote in the cold icy night. Here are some perfect short stories you can read for free, perfect for Christmas time.
- Dark Christmas Legends and Traditions from Around the WorldHow about having a look about the darker things that Christmas has to offer. It’s not all just ugly sweaters and sweet eggnog. Here are some of the Dark Christmas Legends from around the world, bringing the spooky tales and traditions we are missing during yule times.
- The Portent of the Shadow by E. NesbitThe Portent of the Shadow or just The Shadow is set during a Christmas gathering of friends, one guest tells of a terrifying, supernatural encounter involving an otherworldly shadow that leads to madness and death. Classic Edwardian Christmas ghostliness.
- The White Lady of Rouelbeau Castle Ruins Appearing for ChristmasIn the ruins of the former castle of Rouelbeau in Switzerland, the ghost of a Lady in White is said to appear during Christmas times. As one of the Weiße Frau from Germanic folklore, she is believed to have been the mistress of the castle until she was cast away for not bearing a son.
- The Story of a Disappearance and an Appearance by M.R JamesOne of James’s lesser-known but fascinating tales — set at Christmas, it’s presented as a series of letters about a disturbing Punch and Judy show, a mysterious disappearance, and a spectral visitation on Christmas Eve. It first appeared in print in the June 4, 1913 issue of the magazine Cambridge Review. It was published again in 1919 as part of the anthology A Thin Ghost and Others.
- The Ghost Soldiers of Rapperswil Ringing the Bell of St. JohnIn the middle of the night, it was said that the bells of St. John Church in Rapperswil, Switzerland started to toll. When the churchwarden went to investigate, it was said that he saw the headless ghosts of the fallen soldiers from the Battle of Näfels holding midnight mass.
- The Night of Christmas Eve by Nikolai GogolSet in snowy Ukraine on Christmas Eve, this folkloric tale follows a trickster devil who wreaks havoc in a village while a young man seeks to win his beloved’s heart under supernatural influence.
- Ghosts of the Holy Season: The Christmas Hauntings of BernEach December, when the nights grow long and the spirit of Christmas fills the air, Bern’s holiday phantoms awaken. These tales from lore and legends, remind us that even amidst celebration, the spirits of bygone eras linger.
- Jerry Bundler by W. W. JacobsAt a cozy inn on Christmas Eve, guests trade spooky stories—until a real, bloodstained intruder named “Jerry Bundler” appears, turning festive warmth into true fright.
- The Haunted House of Ludington: A Christmas Ghost StoryAll year round, the residents of the House in Ludington, seem to be plagued by the ghost waking them up from their sleep and watching them from the rocking chair. Around Christmas time, the ghost is said to be the one placing the Christmas Angel on the Christmas Tree.
References:
Florida’s Fairy-Tale “Pink Palace” Hides A Chilling Secret
Seeks Ghosts: Haunted Don CeSar Hotel
The Lost Love of Thomas Rowe – The Gabber Newspaper
In The News | Historic Hotels of America
